Market Driven Strategy
George S. Day
Author Day provides a proven market-driven approach to formulating and implementing competitive strategy at the business unit level--"in the trenches". He introduces the five critical strategic choices that managers must make.
Anno:
1990
Casa editrice:
Free Press
Lingua:
english
Pagine:
424
ISBN 10:
0029072115
ISBN 13:
9780029072110
File:
PDF, 29.77 MB
IPFS:
,
english, 1990