Craft Beer Culture and Modern Medievalism : Brewing Dissent
Noëlle Phillips
In recent years craft beer marketing has increasingly evoked the medieval past in orderto appeal to our collective sense of a lost community. This book discusses thedesire for the local, the non-corporate, and the pre-modern in the discourse ofcraft brewing, forming a strong counter-cultural narrative. However, suchdiscourses also reinforce colonial histories of purity and conquest whileeffacing indigenous voices. This book reveals that craft beer is therefore muchmore than a delicious adult beverage; its marketing reveals a cultural desirefor a past that has disappeared in a world that privileges the present.
Anno:
2019
Edizione:
1
Casa editrice:
Arc Humanities Press
Lingua:
english
Pagine:
166
ISBN 10:
1641892188
ISBN 13:
9781641892186
Collana:
Collection Development, Cultural Heritage, and Digital Humanities Series
File:
PDF, 4.32 MB
IPFS:
,
english, 2019
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